September 13-14, 2017. moscow international performing arts centre
The 13th Annual ECR Forum
Day One
September 13, 2017
09:30–11:00
Svetlanov Hall
Svetlanov Hall
Shopper Digital Promo
When retail moves to digital format: modern methods for evaluating the effectiveness of promo, global trends in trade marketing
The value of digital. Why is it high time to revise the promotional strategy?
Elena Kuznetsova, Head of Consumer Market Research, GfK Rus
Digital channels in trade marketing. A new way to stimulate buying
Pavel Akimov, Director of Client Marketing, EFKO
Lyudmila Malikova, Executive Director, InShopper
How to lead customers from the Internet to the nearest supermarket for baby food? Alexey Pashchenko, Category Manager, PepsiCo
Ilya Gubarev, Head of Prospective Products Group, Yandex
Moderator: Pavel Akimov, Director of Client Marketing, EFKO
The value of digital. Why is it high time to revise the promotional strategy?
Elena Kuznetsova, Head of Consumer Market Research, GfK Rus
Digital channels in trade marketing. A new way to stimulate buying
Pavel Akimov, Director of Client Marketing, EFKO
Lyudmila Malikova, Executive Director, InShopper
How to lead customers from the Internet to the nearest supermarket for baby food? Alexey Pashchenko, Category Manager, PepsiCo
Ilya Gubarev, Head of Prospective Products Group, Yandex
Moderator: Pavel Akimov, Director of Client Marketing, EFKO
09:30–11:00
Chamber Hall
Chamber Hall
E-invoices
The results of implementation of a new format with the function of invoice + way-bill. How did the suppliers manage to eliminate the risks associated with the absence of a paper bill and the signing of e-invoices after the acceptance?
Revolution or evolution: eliminating paper in favor of integrated delivery note
Yuliya Lapina, Claims and Repayment department manager, Invoice Control & Supplier Management Department, Metro Cash&Carry
Sofia Yakovleva, Customer Care NA Coordinator, Mars Russia
Implementation of the integrated delivery note, view of supplier
Dmitry Fedorets, Leading Analyst, Information Systems Development Department, Tsaritsino
Olga Zasimova, EDI manager, Auchan
Registration of electronic integrated delivery note in sales outlets with direct delivery of dairy products.
Ekaterina Bezdenezhnykh, EDI coordinator, Danone
Kirill Medvedev, Leading project manager,
X5 Retail Group
Revolution or evolution: eliminating paper in favor of integrated delivery note
Yuliya Lapina, Claims and Repayment department manager, Invoice Control & Supplier Management Department, Metro Cash&Carry
Sofia Yakovleva, Customer Care NA Coordinator, Mars Russia
Implementation of the integrated delivery note, view of supplier
Dmitry Fedorets, Leading Analyst, Information Systems Development Department, Tsaritsino
Olga Zasimova, EDI manager, Auchan
Registration of electronic integrated delivery note in sales outlets with direct delivery of dairy products.
Ekaterina Bezdenezhnykh, EDI coordinator, Danone
Kirill Medvedev, Leading project manager,
X5 Retail Group
09:30–11:00
Theatre Hall
Theatre Hall
Supply Chain Best Practice
School of joint planning - expanding the horizons of collaboration
Alexey Okhlopkov, Sales Operations Director,
Mars Pet Nutrition Russia
Adelia Digay, Director of Planning Department, X5 Retail Group (Pyaterochka)
Pulling - strategic solution for the supply chain, Andrey Pisartsov, General Director, CHEP Russia
Promo Pricat
Kapranova Marina, Head of the Client sevvise, X5 Retail Group («Pyaterochka»)
Zhukova Elena, Head of Customer Service Development Group, Baltika
Roadmap for key collaborative initiatives 2018-2020
Lina Abramenkova, Head of SC Optimization, X5 Retail Group, («Carousel»)
Tatyana Abramova, Inventory Management Director, X5 Retail Group («Carousel»)
Alexander Dmitrishin, Head of Warehouse Operations and Transport, X5 Retail Group («Carousel»)
Moderator: Alexey Okhlopkov, Sales Development Director, Mars Pet Nutrition Russia
Alexey Okhlopkov, Sales Operations Director,
Mars Pet Nutrition Russia
Adelia Digay, Director of Planning Department, X5 Retail Group (Pyaterochka)
Pulling - strategic solution for the supply chain, Andrey Pisartsov, General Director, CHEP Russia
Promo Pricat
Kapranova Marina, Head of the Client sevvise, X5 Retail Group («Pyaterochka»)
Zhukova Elena, Head of Customer Service Development Group, Baltika
Roadmap for key collaborative initiatives 2018-2020
Lina Abramenkova, Head of SC Optimization, X5 Retail Group, («Carousel»)
Tatyana Abramova, Inventory Management Director, X5 Retail Group («Carousel»)
Alexander Dmitrishin, Head of Warehouse Operations and Transport, X5 Retail Group («Carousel»)
Moderator: Alexey Okhlopkov, Sales Development Director, Mars Pet Nutrition Russia
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11:00–11:30
Coffee Break
Coffee Break
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11:30–13:00
Svetlanov Hall
Svetlanov Hall
ECR ECO-System
Presentation of the technological ECR ECO-System created by business for business. Overview of ECR services: ECR Lab, RusCat, OSA HP, and Image Recognition.
Plenary participants:
Valerian Dunin-Barkovsky, Senior DMO Manager, PepsiCo
Elena Sklyarenko, SAP practice Director, Dixy Group
Tigran Sarkisov, Project Manager, X5 Retail Group
Konstantin Gurov, Director of the Technology Department, Forecasting and Sales Analysis, Tander (Magnit)
Alexey Okhlopkov, Sales Operations Director,
Mars Pet Nutrition Russia
Sergey Nikolenko, Chief Scientist, Neuromation
Victor Zhilyaev, Supply chain relation manager, L'Oreal
Ekaterina Gavrilova, Category Senior Manager, Dixy Group
Perchenok Sergey, Modern Trade Director, Efes
Moderator: Maximilian Musselius, Executive Director, ECR
Plenary participants:
Valerian Dunin-Barkovsky, Senior DMO Manager, PepsiCo
Elena Sklyarenko, SAP practice Director, Dixy Group
Tigran Sarkisov, Project Manager, X5 Retail Group
Konstantin Gurov, Director of the Technology Department, Forecasting and Sales Analysis, Tander (Magnit)
Alexey Okhlopkov, Sales Operations Director,
Mars Pet Nutrition Russia
Sergey Nikolenko, Chief Scientist, Neuromation
Victor Zhilyaev, Supply chain relation manager, L'Oreal
Ekaterina Gavrilova, Category Senior Manager, Dixy Group
Perchenok Sergey, Modern Trade Director, Efes
Moderator: Maximilian Musselius, Executive Director, ECR
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13:00–14:30
Lunch
Lunch
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14:30–16:00
Svetlanov Hall
Svetlanov Hall
Shopper CatMan 3.0
Joint category management: benefits and pitfalls for the category captains; who drives the category and how to do it together? How to grow the category together -the leading suppliers and retailers will reveal their experience.
Activation of the category of pet food in the retail network
Svetlana Volkova, Head of Client Marketing Department, Mars Pet Nutrition Russia
Evgeny Nagorny, Manager of Commercial Projects, Lenta
Customized strategy for joint development of the dairy category
Olga Adamenko, Director of Catman, Danone
Maxim Kanunnikov, Head of the Key Accounts Group, Danone
Evgeny Nagorny, Manager of Commercial Projects, Lenta
Moderator: Sergey Perchenok, Sales Director in the channel of modern retail, Efes Rus
Activation of the category of pet food in the retail network
Svetlana Volkova, Head of Client Marketing Department, Mars Pet Nutrition Russia
Evgeny Nagorny, Manager of Commercial Projects, Lenta
Customized strategy for joint development of the dairy category
Olga Adamenko, Director of Catman, Danone
Maxim Kanunnikov, Head of the Key Accounts Group, Danone
Evgeny Nagorny, Manager of Commercial Projects, Lenta
Moderator: Sergey Perchenok, Sales Director in the channel of modern retail, Efes Rus
14:30–16:00
Chamber Hall
Chamber Hall
Local Master Data
is a key for Big Data
is a key for Big Data
Pilot project «Master Data synchronization» Dixy group - Mars. Motivation, goals, results
Elena Sklyarenko, SAP practice Director, Dixy Group
Roman Yuriev, Central logistic service, Project & Systems manager, Mars Russia
Master Data Catalogue - What are our clients laughing at?
Personal offers and master-data
Arseniy Ulanov, expert in loyalty and customer service
Master Data and healthy life style
Dmitry Vinokurov, General Manager, "Vinokurov and Kuznetsov"
Elena Sklyarenko, SAP practice Director, Dixy Group
Roman Yuriev, Central logistic service, Project & Systems manager, Mars Russia
Master Data Catalogue - What are our clients laughing at?
Personal offers and master-data
Arseniy Ulanov, expert in loyalty and customer service
Master Data and healthy life style
Dmitry Vinokurov, General Manager, "Vinokurov and Kuznetsov"
14:30–16:00
Theater Hall
Theater Hall
Shelf Ready Packaging
Another pack on the shelf or the tool of retailer differentiation: you say you want a revolution in PLs?
Victoria Davitaia, Client Service Director, Consumer Panel, GfK Rus
Experience of implementing SRP in the «Egg» category Konstantin Glushenkov,
Deputy Director for Strategic Marketing, GOTEK,
Andrei Filimonov, Deputy General Director for Sales and Marketing, GC Leto
How to improve the efficiency of the trading room using solutions from CHEP
Andrey Pisartsov, General Director, CHEP Russia
Moderator: Anna Golovacheva, Supply Chain coordinator, ECR
Victoria Davitaia, Client Service Director, Consumer Panel, GfK Rus
Experience of implementing SRP in the «Egg» category Konstantin Glushenkov,
Deputy Director for Strategic Marketing, GOTEK,
Andrei Filimonov, Deputy General Director for Sales and Marketing, GC Leto
How to improve the efficiency of the trading room using solutions from CHEP
Andrey Pisartsov, General Director, CHEP Russia
Moderator: Anna Golovacheva, Supply Chain coordinator, ECR
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16:00–16:30
Coffee Break
Coffee Break
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16:30–18:00
Svetlanov Hall
Svetlanov Hall
ECR Plenary Session
New consumer practices lead to the trade formats transformation. The customer wants a variety of goods at the lowest price right here and now. How do manufactures and retailers change their strategy? How do the new online services help them to be closer and more accessible to customers? What are the challenges facing brick-and-mortar and online trading?
How to attract the customer who is buried in his smartphone? Creation of the platform for personalized customer's offers.
Georgy Makarov, Business Director, Edadeal
Dmitry Medvedev, Marketing Director, X5 Retail Group (Perekrestok)
eGrocery in Russia: what's the Future? Collaboration between on-demand service and brick-and-mortar retailers.
Peter Fedchenkov, Co-founder, CEO, Instamart
Plenary participants:
Artashes Davtyan, General Manager, Mars Food Russia
Mikhail Platonov, Senior Director IT, PepsiCo
Solomon Kunin, CEO, GOODs
David Poussier, Operations Director,
METRO C&C
Moderator: Maximilian Musselius, Executive Director, ECR
How to attract the customer who is buried in his smartphone? Creation of the platform for personalized customer's offers.
Georgy Makarov, Business Director, Edadeal
Dmitry Medvedev, Marketing Director, X5 Retail Group (Perekrestok)
eGrocery in Russia: what's the Future? Collaboration between on-demand service and brick-and-mortar retailers.
Peter Fedchenkov, Co-founder, CEO, Instamart
Plenary participants:
Artashes Davtyan, General Manager, Mars Food Russia
Mikhail Platonov, Senior Director IT, PepsiCo
Solomon Kunin, CEO, GOODs
David Poussier, Operations Director,
METRO C&C
Moderator: Maximilian Musselius, Executive Director, ECR
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Day Two
September 13, 2017
09:30–11:00
Svetlanov Hall
Svetlanov Hall
Shopper Trends
How to evaluate promo in new market conditions? Which of the global trends are we implementing in Russia? How does the consumer's request change and do we manage to respond effectively to it?
The next step in managing the sales of the brand: is there life outside the promo? Sergey Glamazda, Director for Development of New Verticals, Nielsen
BUD FIFA
Vasilina Korchagina, Director of category management of drinks, Lenta
Victoria Fedorova, Key Customer Group Manager, SUN InBev
Joint project on the development of the confectionery category on the shelf and checkout in the chain of stores
Maria Smal, Retail Marketing Manager, Wrigley Elena Shelpatskaya, Senior Category Management Specialist, Wrigley
Tatiana Jenbaz, Head of Purchasing Department, Victoria Division, Dixy Group
Moderator: Aliya Salakhetdinova, Director of commercial projects, Lenta
The next step in managing the sales of the brand: is there life outside the promo? Sergey Glamazda, Director for Development of New Verticals, Nielsen
BUD FIFA
Vasilina Korchagina, Director of category management of drinks, Lenta
Victoria Fedorova, Key Customer Group Manager, SUN InBev
Joint project on the development of the confectionery category on the shelf and checkout in the chain of stores
Maria Smal, Retail Marketing Manager, Wrigley Elena Shelpatskaya, Senior Category Management Specialist, Wrigley
Tatiana Jenbaz, Head of Purchasing Department, Victoria Division, Dixy Group
Moderator: Aliya Salakhetdinova, Director of commercial projects, Lenta
09:30–11:00
Chamber Hall
Chamber Hall
Item control of alcohol
in 2018
in 2018
How to meet the law requirement with minimum costs? Is it possible to avoid a complete item scanning at the reception? How to return surplus to a legal circulation?
Alexey Shitikov, Deputy Operation Director, Beluga Group
Alexey Orlov, Deputy General Director, Luding
Dmitry Sapozhkov, Integration and Demand Planning Manager, Moet Hennessy
Vladimir Antonov, Head of Software Development and Telecommunications Department, Metro Cash&Carry
Andrey Nikolaichik, Chief Architect, X5 Retail Group
Robert Chervinsky, Head of Development Department, Lenta
Alexey Shitikov, Deputy Operation Director, Beluga Group
Alexey Orlov, Deputy General Director, Luding
Dmitry Sapozhkov, Integration and Demand Planning Manager, Moet Hennessy
Vladimir Antonov, Head of Software Development and Telecommunications Department, Metro Cash&Carry
Andrey Nikolaichik, Chief Architect, X5 Retail Group
Robert Chervinsky, Head of Development Department, Lenta
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11:00–11:30
Coffee Break
Coffee Break
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11:30–13:00
Svetlanov Hall
Svetlanov Hall
Viva Technologies
Presentation of technologies for building trust and increasing efficiency: virtual and augmented reality, artificial intelligence, machine learning, prescribing analytics, and blockchain.
Practical application of artificial intelligence. Machines train machines.
Oleksey Potapenko, Value creator Data science,
ECR OSA Hybrid Platform
Image Recognition: How Neural Networks Create Value in Retail.
Sergey Nikolenko, Chief Scientist, Neuromation
Blockchain in FMCG-industry. New level of Trust
Sergey Sevantsyan, Blockchain-evangelist, social engineer
Digital recruitment in Retail
Nikolay Galyanov, Talent Management Director, X5 Retail Group (TC Pyaterochka)
Moderator: Alexander Isaev, Executive Director, Mania Business Simulations
Practical application of artificial intelligence. Machines train machines.
Oleksey Potapenko, Value creator Data science,
ECR OSA Hybrid Platform
Image Recognition: How Neural Networks Create Value in Retail.
Sergey Nikolenko, Chief Scientist, Neuromation
Blockchain in FMCG-industry. New level of Trust
Sergey Sevantsyan, Blockchain-evangelist, social engineer
Digital recruitment in Retail
Nikolay Galyanov, Talent Management Director, X5 Retail Group (TC Pyaterochka)
Moderator: Alexander Isaev, Executive Director, Mania Business Simulations
11:30–13:00
Chamber Hall
Chamber Hall
Electronic veterinary certification
Features of the second version of VETIS.API. Unified requirements for logistic units labeling.
11:30–13:00
Theatre Hall
Theatre Hall
Healthy lifestyle. Towards customer demand
Why do we need to sell organic food in Russia?
Pavel Abramov, General Director, "Cherniy Hleb"
Modern nutrition trends, category management of food products in the Healthy category
Lydia Seregina, Expert of the Healthy market, Ideologist and project manager, Seryogina.ru
The practice of building collaboration between Health products producers and modern retail
Dmitry Vinokurov, General Director, "Natur Import"
Moderator: Dmitry Vinokurov, General Director, "Natur Import"
Pavel Abramov, General Director, "Cherniy Hleb"
Modern nutrition trends, category management of food products in the Healthy category
Lydia Seregina, Expert of the Healthy market, Ideologist and project manager, Seryogina.ru
The practice of building collaboration between Health products producers and modern retail
Dmitry Vinokurov, General Director, "Natur Import"
Moderator: Dmitry Vinokurov, General Director, "Natur Import"
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13:00–13:30
Coffe Break
Coffe Break
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13:30–15:00
Svetlanov Hall
Svetlanov Hall
Plenary session. Practical application of Big Data and technologies in FMCG.
Today, companies are trying to turn "big data" into valuable information in real time. Tomorrow, companies will learn not only to predict the future, but also to build it according to predefined scenarios.
Presentation of cases from the near future. And also, the experts' opinions who use Big Date in FMCG in different ways.
ECR: cases of Big Data usage and show how it results on business
Oleksey Potapenko, Value creator Data science,
ECR OSA Hybrid Platform
Big Data changing the business. Revolution. What is common between Taxi-service and FMCG-industry?
Leonid Shnyr, CEO, Yandex.OFD
Plenary participants:
Vadim Kapustin, Director for Strategic Marketing and Planning, X5 Retail Group
Andrey Budarin, Head of the Operational Control Department, Federal Tax Service of the Russian Federation
Georgy Makarov, Business Director, "Edadeal"
Pavel Golubtsov, General Director,
Orange Data
Dmitry Bezyzvestnykh, CEO, CrowdSystems
Presentation of cases from the near future. And also, the experts' opinions who use Big Date in FMCG in different ways.
ECR: cases of Big Data usage and show how it results on business
Oleksey Potapenko, Value creator Data science,
ECR OSA Hybrid Platform
Big Data changing the business. Revolution. What is common between Taxi-service and FMCG-industry?
Leonid Shnyr, CEO, Yandex.OFD
Plenary participants:
Vadim Kapustin, Director for Strategic Marketing and Planning, X5 Retail Group
Andrey Budarin, Head of the Operational Control Department, Federal Tax Service of the Russian Federation
Georgy Makarov, Business Director, "Edadeal"
Pavel Golubtsov, General Director,
Orange Data
Dmitry Bezyzvestnykh, CEO, CrowdSystems
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